FOWA Shoutout

After flying back to Edinburgh after attending the Future of Web Apps conference in London Thursday night and spending Friday catching up with work it's time for a round up of what happened. There are a couple of topics I'm going to go into greater detail on in future posts but here I present to you the exhibitors, speakers, sites and ideas worthy of mention.

The conference kicked off with a keynote from Om Malik discussing 'What is the Future of Web Apps?' Mike Arrington from Techcrunch decided to gatecrash 15 minutes or so into the keynote. The conversation that followed was interesting though with the pessimism from Om working well with Mikes optimism. I've been following Techcrunch for a while but have now added GigaOm for the potentially balancing effect.

Ben Forsaith then demoed '10 Real-world apps' in 10 minutes. Surprisingly 9 of the 10 worked without a problem. The most interesting one was probably Buzzword which is a word processing app. Online office products have been getting a lot of attention recently with available anywhere functionality playing against the more basic options. Buzzwords really grabbed my attention because during the, admittedly short, demo it looked like it could wipe the floor with Microsoft Word when it came to handle images and altering the layout of the page. I frequently have to break reports into 5 or more sections to maintain the layout so if buzzwords performs as well with large files as it did during the demo then it may be goodbye Word. I haven't tried it yet but I've bookmarked it to try later.

Site Speed and User Experience

As I mentioned in the Benchmarks, Site Speed and User Experience post the first speaker of the day following the keynotes was Steve Souders discussing 'High Performance Websites'. Watch for a post discussing this in more detail later.

The quality of speakers stayed high throughout. I think on the first day the most informative/interesting speakers came at the end with Heidi Pollock discussing mobile applications which is an area I haven't previously looked at and John Resig who talked about some of the really interesting things coming up in Firefox.

On the evening of the first day Diggnation was filmed on the keynote stage in front of a packed audience. I've not watched diggnation before but it was absolutely hilarious live. I think it is only available for premium members at the moment but if you know different let me know as I would like to see what the video version was like.

Day Two

From reading the schedule I wasn't as excited by the second day as I was by the first but there was no need for worry. Simon Wardley got through 300 slides in 30 minutes with a highly engaging talk about commoditisation and utility computing. John Aizen and Eran Shir discussed the semantic web from their work at dapper. Matt Biddulph from dopplr discussed smart integration with third party sites. I'll be going into more detail on this later as well. The final session I went to was with Dick Costolo from feedburner and focused more on the business side but was interesting all the same.

Unfortunately I had to leave before the final keynotes to catch my flight but overall I felt it was a very good conference.

Expo

In addition to the conference there was also the expo hall with some interesting exhibitors.

Fav.or.it may just have what it takes to lure me away from google reader. It hasn't been officially launched yet but from what I saw during a demo it's a very interesting product. It is also built on the Zend framework which makes it worthy of note from a PHP viewpoint.

Widr sounded very promising. It's a geolocation service for the internet. It's going to potentially be more accurate than relying solely on the IP. If I understand the product correctly though I suspect it will always be a niche product as the user needs to install software for it to work. I suspect they also made a mistake in going for a .co.uk domain name rather than .com. The product has global appeal so to me a .com makes more sense.

Xcalibre launched their new flexiscale product which is probably best described as competitor for Amazon S3 and EC2. It looks like a very interesting product and from a technical perspective I suspect the better between the two but I worry that the strength of the British pound will make it less competitive on pricing.

Finally I'll highlight soup.io which is a blogging platform for less serious content. Probably best described as occupying the market between wordpress.com et al and twitter et al. It's not something I plan on using myself but it looked like a nice product which I could recommend to less web savvy family and friends.